Why wool

With so many products on the market, you may ask “why wool?”

Wool is an affordable, natural, sustainable, renewable and biodegradable fibre.

The genetic make up of wool allows it to perform and last longer than synthetic fibres. Over time, it will not flatten, much like synthetic fibred carpets such as nylon, olefin and polypropylene, giving wool superior appearance retention.

Wool is renowned for its softness and its’ underfoot comfort. It is also a natural insulator, meaning it keeps you warm in winter and cool in summer, thus reducing your energy costs.

Wool is low in toxins and odours, allowing it to filter the atmosphere, resulting in cleaner air with a regulated humidity content. Wool traps airborne particles, allowing them to be vacuumed with little to no dust, making it a healthier choice for asthmatics.

Wool is naturally anti-static, resulting in far less soiling than artificial fibres. Wool also has natural noise absorbing properties, meaning it can reduce the stressful hum of everyday life. Wool is naturally stain resistant and is more fire resistant than other carpet fibres.

For a hard wearing and durable floor covering, you cannot beat wool: better for our environment and better for you.